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Showing posts from November, 2013

The Raid Redemption movie app, why other Indonesian movies are not making app like this?

Did this for The Raid Redemption movie that made it into box office hits of all time worldwide in 2012. Haven’t seen any movie based mobile app for Indonesian cinema since then… Will I ever see one being build? Not bragging but it seems that all talks and no actions from local movie makers to extend their marketing ploy across mobile has not being thought of. Shame really, looking forward to the second installment of The Raid… The Raid Redemption movie app, why other Indonesian movies are not making app like this?

Project from my past life has finally made it commercial...

Project called LA Music Project App has finally made its way commercially into Google Play, Blackberry App World, Nokia OVI and coming soon, Apple iTunes. The project was initiated by Djarum La Lights, leading mild cigarette brand of Djarum in the midst of non-cigarette media advertising enforcements resulting in mobile application development for budding musicians. Produced by Dentsu Indonesia and developed by my previous startup company, Aktifmob. This is an example how brands are now switching and entering the OTT market using mobile marketing strategy as an answer to advertising limitations in the tobacco industry. LA Music Project App also integrate into its Facebook page and its own Djarum LA Lights site as part of its global campaign. How it works First, download the app from either Google Play or Blackberry App World , then register yourself to join the community. Second, play around in either single or group mode (jam with friends who has similar app installed). Unlock addit

HP Invent Wireless Digital Cafe

Back in 2005 we partnered with HP Invent to create a POC (Proof of Concept) for wireless digital cafe where from ordering to delivery was done electronically. The concept has been used by many cafes and restaurants today; the most popular one has been implemented by D’Cost, a local seafood restaurant that used the system to minimize ordering cost, seamless integration between kitchen to cashier, speeding up process and therefore ability to offer highest quality meals at low cost to diners. The project was initiated by HP Invent with POC assistance and software development conducted by my first startup company, FarOut Technologies. FarOut Technologies Clip on Wireless Cafe System Actual Implementation from Herwinto Ch. Sutantyo on Vimeo . Below is the platform administrative control panel. FarOut Technologies Clip on HP Wireless Cafe System from Herwinto Ch. Sutantyo on Vimeo . HP Invent Wireless Digital Cafe

Speaker & Presentation at MMA Forum Asia 2013 Singapore

Back in August this year I was privileged to speak at MMA Forum Asia 2013 in Singapore on behalf of XL Axiata. XL was the only telco invited to speak at the event, yet there are others from the region that attended the event; Indosat, Maxis, Starhub, Digi, SingTel and few others. My topic was “New Approach to the Existing Telecom Business” and the organizer was expecting a concept and I delivered an actual work in progress and existing case studies, placing XL Axiata and Indonesian telecom companies ahead of the pack in the region and at least in Asia. Here’s the presentation and I would love to hear some feedbacks on the initiatives and possible working relationship with anyone interested to connect to the telecom industry. MMA Forum Asia 2013 – Reshaping Indonesia’s Advertising and Media Landscape from Herwinto Sutantyo Speaker & Presentation at MMA Forum Asia 2013 Singapore

OneFC Jakarta 2013

When OneFC had its second gig in Jakarta, we decided to sponsored them. We couldn’t get approval from our holding company, XL Axiata to place its branding and opted for our own brand instead; AdReach (you may see the brand inside the cage and on the mattress). AdReach was included as OneFC official media partner providing full support to the event through our Mobile Advertising channels. We also provide the event with dedicated broadband internet connection for Kiostix and audiences through XL Axiata. Next year? Be sure to catch another glimpse of AdReach inside and outside OneFC ring. OneFC Jakarta 2013