Project called LA Music Project App has finally made its way commercially into Google Play, Blackberry App World, Nokia OVI and coming soon, Apple iTunes. The project was initiated by Djarum La Lights, leading mild cigarette brand of Djarum in the midst of non-cigarette media advertising enforcements resulting in mobile application development for budding musicians. Produced by Dentsu Indonesia and developed by my previous startup company, Aktifmob. This is an example how brands are now switching and entering the OTT market using mobile marketing strategy as an answer to advertising limitations in the tobacco industry. LA Music Project App also integrate into its Facebook page and its own Djarum LA Lights site as part of its global campaign. How it works First, download the app from either Google Play or Blackberry App World , then register yourself to join the community. Second, play around in either single or group mode (jam with friends who has similar app installed). Unlock addit...
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