The project was initiated by Djarum La Lights, leading mild cigarette brand of Djarum in the midst of non-cigarette media advertising enforcements resulting in mobile application development for budding musicians. Produced by Dentsu Indonesia and developed by my previous startup company, Aktifmob.
This is an example how brands are now switching and entering the OTT market using mobile marketing strategy as an answer to advertising limitations in the tobacco industry. LA Music Project App also integrate into its Facebook page and its own Djarum LA Lights site as part of its global campaign.
How it works
First, download the app from either Google Play or Blackberry App World, then register yourself to join the community.
Second, play around in either single or group mode (jam with friends who has similar app installed). Unlock additional musical instruments by scanning QR Code located on Djarum LA Lights special Music Project pack (will upload images when campaign starts).
Third, create your own music, save it, then upload the final version directly from the app to enter online contest Djarum LA Lights will be frequently organize.
Finally and if you live in Indonesia, just bring the app into Djarum LA Lights supported concerts and events such as Java SoulNation Festival 2013 and jam along with friends and even strangers.
Grab the app and have fun testing it out. If you could, please also provide some feedbacks.
Project from my past life has finally made it commercial...
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